How do you promote and organize an equestrian activity, with a minimum of paperwork hassle?
Here are nine ways to cull down unnecessary stress and get organized, fast:
1. Maximize your free, online visibility.
Riders use the Internet and social media to research upcoming shows and clinics.
âś“Ensure riders can find your show in internet search results as soon as you announce it.
âś“Platforms like striderpro.com are automatically Google optimized and let riders search events by date, facility or type.
2. Make entry convenient for the rider.
✓Ensure your registration is mobile friendly.  Requiring riders to print and handwrite forms often causes weeks of registration delay.
Let riders register for your show while they wait for that Starbucks latte!
3.  Post all your details in one place.
✓Riders are 70% more likely to abandon registration before completion if they have to email strangers or hunt around for show details.
4. Encourage riders to pay online with their entry.
Payment commits riders to attendance…which means less worry for you about filling the show! Â
âś“Use a service that allows you to easily accept credit card payments, with no fees deducted from your proceeds.
✓Consider an “Office Processing Fee” if riders pay via check. Chasing down checks can be one of the worst parts about organizing a horse show!
5. Give riders a fast, clear path from interest to confirmed registration.
There’s a reason Amazon invented 1-Click Ordering: it moves buyers from interest to decision in seconds, before distractions emerge.
How many times have you walked into the tack room, only to forget what you went in there for?
âś“ Time yourself trying to register for a show with your current system. Â
6.  Ensure riders can easily attach documents to their entries.
âś“ Explore platforms that allow riders to add documents for free or AFTER they enter.
7. Keep login requirements optional.
✓ Make sure the registration system you offer riders supports guest user entries.  Riders will procrastinate entering if they have to remember log-in details or complete a time consuming site profile set-up first.
âś“How many times have you groaned in exasperation because a company wants you to create a member account before buying a product?
8. Reward those who enter on time.
âś“Raffle off an XC Schooling pass or free show stabling for complete entries.
9. Enforce deadlines and late fees.
✓It’s perfectly reasonable to set a firm closing date, to ensure paperwork is complete in a timely fashion.
Whether you’re offering a dressage schooling show, a combined test, a derby, jumper show, or cross country schooling, give riders the tools & convenience they need to complete registration quickly.
You’ll soon be filling your events to capacity every single time!