Equestrian Organizers - Resource Center

Leverage convenience, visibility, and seamless payments to maximize your success on STRIDER.

Our Strider Platform Online Guide lets you explore features at your own pace. This is where you’ll find helpful insights about how to use our most popular features, as well as answers to most commonly asked questions.

Explore Now: Enter Your Questions Below or Click a Section to Get Started

🚀 Getting Started

📢 Posting & Managing Activities

💳 StriderPay: Accepting Payments with Ease

STRIDERPAY

FUND ACCESS

CHECKING WHO PAID WHEN

Run a Payment Report – Verify You Were Paid

REFUNDS

👀 What Riders See

📢 Your Marketing Guide

STRIDER gives you unmatched visibility across the equestrian community. Each activity you post gets its own dedicated Google page, making it easy for riders to find your events. Plus, with StriderGold, your event will get preferred visibility in both the STRIDER platform calendar and Google, ensuring maximum rider views.

Here’s how to leverage STRIDER’s visibility features and best practices to get more eyes on your events and boost attendance:

🔎 Google Search Visibility: Get Found First

Top Ranking for Your Activity
Each STRIDER event gets its own dedicated Google page, making it easier for your venue to show up in search results. Your event will be indexed separately, so it’s optimized for visibility.
Upgrade to StriderGold: Maximize Your Google Visibility
StriderGold gives your event preferred placement both on the STRIDER calendar and in Google search results. This means more riders will see your event first, helping to increase your entries and overall attendance.

📸 Photography: Stand Out with Great Visuals

Where To Find A Great Photo
Great photos are key to grabbing attention, whether on the STRIDER platform or across social media. Make sure to use high-quality images to represent your event and make it stand out in Google search and on social media.

📧 Email Marketing: Build & Engage Your Audience

3 Ways Collecting Rider Email Addresses Will Benefit Your Equestrian Business
Building a robust email list helps you directly reach out to riders with updates, reminders, and new events. It’s an essential tool for fostering relationships with your community.
3 Tips for Better Equestrian Business Communication
Communicate clearly with your audience to build trust and encourage engagement. Regular, valuable communication is key to keeping riders connected and returning for future events.

FACEBOOK

5 Ways to Make Facebook Work for You
Facebook remains one of the most powerful tools for event promotion. Here’s how to use it to its full potential.
50 of Our Favorite Equestrian Facebook Groups
Join these groups to share your events and get more eyes on your activities. Engaging in these communities is an excellent way to spread the word.
Balancing Perfection & Imperfection on Social Media with KTB Creative Group
How to Post Your URL on Facebook Equestrian Groups
Why is my Photo Not Showing on Facebook?
Ensure that your images display correctly when sharing links. This guide helps you troubleshoot any issues and maximize your visibility.
How To Schedule Facebook & Instagram Posts
Conveniently scheduling your social media posts in advance. With STRIDER’s unique URL feature, its easy to do!

📸 Instagram: Engage & Convert Followers

3 Ways To Invite Your Instagram Followers to Your Horse Show or Clinic
Invite your Instagram followers to your events with ease. Use your bio and stories to direct traffic to your activity page.
Social Media 101 for Equestrians: Webinar Recap featuring KTB Creative Group
Learn social media best practices for equestrians, from content creation to engagement strategies.
Social Media Content Creation for Equestrians with KTB Creative Group
Create eye-catching content that resonates with your followers and helps promote your events.
Striding into Social with KTB Creative Group: Social Mentions & Sponsor Tags Maximize your event’s visibility by tagging sponsors and influencers on Instagram.

✏️ Editing & Updating Activities

- How to Edit a Posted Activity

How to Cancel a Posted Activity & Notifying Riders

🏇 Organizing Entries

📊 Running Reports

🏆 Scoring & Results Integration

1-Click Integration with StartBox Online Scoring (STRIDER – StartBox User Guide → [Link])
How to Import Horse Trial Entries into EventEntries for Scoring (StriderGold required)
Compatible Scoring Providers for Eventing, Dressage, Jumpers & Pony Club
Want a New Scoring Provider? How to Request STRIDER Integration
How to Import Horse Trial Entries Into EventEntries for Scoring

** To send entries to a scoring partner, you must have a StriderGold level account.

STRIDER is compatible with scoring providers shown below for Eventing, Dressage, Jumpers, and United States Pony Club competitions. You can score both recognized and schooling shows with these providers.

If there is a scoring provider you’d like to see added, reach out to them and ask them to accept digital entries from STRIDER.

The STRIDER – StartBox User Guide – here
STRIDER offers 1-click integration with StartBox Online Scoring, the leading online scoring provider for eventing and Pony Club activities. It is convenient and fast.

Contact STRIDER Tech Support or StartBox Online Scoring System Support with other questions

⏳ Save Time: Work Smarter, Not Harder- Business Tips

⏳ Save Time: Work Smarter, Not Harder

🎓 Clinics: Best Practices for High Attendance

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Prefer an interactive tutorial? Check out our Strider 101 videos!

Our Strider 101 Organizer Training Video provides an excellent overview of platform features and what you can expect when you post your first activity.