As an equestrian organizer in 2020, it’s likely that you are using Instagram to grow your community. Did you know that you can use Instagram to drive traffic directly to your online horse show, clinic, and webinar registrations?
Sharing direct links to online entries is the best way to get more registrations for your equestrian activities.
Unfortunately, the way that the Instagram app is set up does not able direct link sharing as intuitively as say, Facebook or Email.
When you copy and paste a link into a caption on Instagram, your followers are not able to click through to take any sort of action. In fact, they can’t even copy the link from your caption and paste it into the internet browser on their phones!
PRO TIP: Check out these three tips to invite your followers on Instagram to an upcoming horse show or clinic:
1. Provide a Clickable Link in Your Instagram Bio or Profile
Here’s how:
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- Go to your profile
- Click <Edit Profile>
- Delete any links in your Website Line
- Add the desired link
- Save & let folks know that the link is there!
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Watch our 30-second video tutorial: How To Add a Link to Your Instagram Bio
2. Tag/ Mention Where You Would Like Riders to Go to Find More Details
Direct riders to your own website by using clear phrasing that encourages them to go there
If you are using STRIDER™️ to process your digital entries, tell riders that they can go to the @striderworld website to find more details and submit entries. 
3. Encourage Organic Cross Promotion of Your Upcoming Activity
Do you have a sponsor for your horse show prizes, or are you working with another entity to promote the event?
Tag them in your post so that they will share your invitation to their followers!
Chances are, this will help your Instagram bio to get some better visibility.
Looking for more tips?
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