Each month, we bring you tips from our partners to grow your equestrian business. The following is a sponsored guest blog post brought to you by Kimberlyn Beaudoin of KTB Creative Group.
Hello social media enthusiasts, and happy August! Welcome back to Striding into Social with KTB Creative l with KTB Creative Group.
This month we’ll discuss a simple way to make your sponsors and supporters happy: tagging (aka Social Mentions). *Please note; social mentions differ from #hashtags, but we will cover those next month, so stay tuned!
What is Tagging?
When you tag a sponsor (or any person, group, or business) in your post, you are mentioning them with a clickable option for viewers. You can do so in the text, or in the visual content that you are posting, depending on the content you are posting and on what social platform.
There are three type of tags that are most commonly used, and they’re outlined in the graphics and descriptions below. Social Mentions or tags give recognition, encourage engagement, are an integral part of sponsor relationships.
Content Tags: These are tags that are created directly in your text. You can mention the sponsor, farm, product, etc. and it will display directly within the text. On Facebook, tagged text will appear in bold, and on Instagram it will appear in blue. That demonstrates that those tags are clickable for viewers.
When tagged, readers will be able to click on the sponsor, farm, product, etc. and the social platform will take them directly to that entity’s social media page.
These tags are great as they encourage organic cross promotion, drive user traffic and generate engagement for the tagged entity.
Photo Tags: These tags are more subtle, but still allow the sponsor, farm, product, etc. to see the post you have included them in. Viewers can hover over the photo to view the tag, and can still click through tags to view the tagged account(s).
These are best for posts that you want to look clean, crisp, and uncluttered.
Location Tags: When you use a location tag, it categorizes your post so people at that location can see your posts, and vice versa. So, if you’re at a horse show and you tag that event location, you can click on the location at the top of the post, you can see every post that has been created and marked at that venue.
Geographic tags are a great way to reach an audience that is local to you, but these will not send a notification to the location’s social media account (if they have one).
Ready? Set, tag.
Content and photo tags are a great way to say ‘thanks’ to your sponsors and partners. When sponsors receive a notification that they have been tagged, it is very easy for them to share your post. That organic cross promotion can lead to increased recognition of your brand or business and growth for your social accounts. Tagging partners is a win for all involved.
For a few examples of tagging done right, follow Strider (@striderworld on Facebook & Instagram) and KTB Creative Group (@ktbcreative_photography on Instagram) to catch their partner posts.
Looking for more great social tips? Subscribe to KTB Creative Group’s newsletter to hear more top tips from Kimberlyn Beaudoin!
For more about KTB Creative Group and Kim Beaudoin, visit ktbcreativegroup.com, or connect via Instagram and Facebook.