Equestrians today use Email to stay connected to their favorite horse show news, brands, top riders, and more. While various Social Media channels are popular for linking the equestrian community, riders are more likely to check Email rather than Facebook or Instagram.
The team at STRIDER™ has compiled some ways that your equestrian business can benefit from creating & maintaining a strong email list.
1. Easily Connect with More Riders
As the owner and/ or manager of an equestrian business, you don’t have time to grab your phone and personally call each and every one of your contacts each time you have an update to share. Between equine management, personnel management, scheduling, and the other demands of your day; there simply aren’t enough hours!
Instead, take advantage of direct email marketing.
Spend your time wisely; set up & send engaging emails that enable you to communicate your business updates to the riders you know are waiting to hear from you.
#HelpfulHint: We recommend email automation tools such as MailChimp or ConstantContact which have easy-to-use drag & drop features .
Plus, you can see how many riders are reading your emails
2. Keep Riders Engaged & Interested in What Your Business or Facility Has to Offer
When a rider signs up for one of your horse shows or clinics, they are expressing interest in what your facility offers. Keep them in the loop!
Thanks to changes in the Facebook and Instagram algorithms- which dictate who sees your content- there is no guarantee that your Followers will even see what you post.
An E-Newsletter that arrives on a more regular basis will keep your business from slipping to the back of a rider’s mind.
Sending a Newsletter on a regular basis provides you with a platform to announce upcoming opportunities and invite riders to enter. The personal nature of email enables you to enhance your community by providing around-the-farm or general business updates.
#HelpfulHint: Use email marketing in conjunction with your social media efforts. That way, your messaging stays consistent!
3. Connect with More Equestrian Businesses
Hosting horse shows and clinics means that you are interacting with a sizable number of equestrian enthusiasts. That reach can be appealing to companies looking to interact with more riders and can lead to sponsorship opportunities. Newsletters or E-Blast Announcements are a great place to spotlight partner logos!