Make sure to the equestrian activity announcement you post is well crafted and complete, and you’ll get maximum business impact from it.
- Every activity you post on STRIDER comes up as a new “Page” in Google search results.
- Every STRIDER activity is automatically cross promoted on Eventing Nation’s What Happening Page, with over 1M site users annually.
Use this perk to your advantage!
Here are template you can use to attract more of your target audience:
A Horse Show Template- Virtual or Onsite
[Title] Use key words such as “Jumper Show” or “Dressage Show” in your title, and be sure to include the host. i.e, “Schooling Jumper Show at Beverly Equestrian”
-If it’s virtual, say so in the title
[Description] Include pertinent details including the type of footing riders can expect, the types of courses that will be offered, and any reminders you would like to share.
-Include a link to your COVID-19 protocols. “To keep our staff and riders safe during this time, all participants will be required to comply with our facility COVID-19 Protocols. Please see here____”
[Affillations:] Use this space to give nods to horse show sponsors and/ or provide details on your panel of dressage or equitation judges if applicable
[Closing:] Join us for a great day of competitive fun! Save your space now via info.striderpro.com.
A Single Clinic Template- Virtual or Onsite
A single clinic is a great way to promote your facility and a premier instructor. Often clinic students come back for lessons!
[Title]: <Unique Name> Clinic to Keep Your Horse Tuned Up
<Facility Name> is pleased to host <Instructor/Clinician Name> for a <describe type, as specifically as possible> clinic on <Date/s>. {This is the sentence that will appear in your URL previews on social media- make it a good summary!}
This clinic will cover <name 2-3 specific items the clinician plans to cover>. Riders should expect to learn<specify a riding concept that will be emphasized in the clinic>.
[Clinician Bio]: <Clinician Name> is well known for/as <name accomplishment the last 5 years of note>. His/her riding achievements include <name 4-5 achievements>
[Student Accolades}: < Include 3-4 accolades so prospective riders know what atmosphere to expect. What do students typically praise about this clinician? What positive adjectives are used to describe their teaching style?>
[Price]: Make sure to specify prices for each option. Keep those discounts/member prices simple!
Studies show that more than 3 options actually overwhelms buyers and delays decisions.
[Description]: Include details regarding:
- approximate clinic start/end time
- whether it will be indoors or outdoors
- length of time of each session
- how many riders will be in each group
- Price & fees (stabling, late registration, etc)
[Closing] Come join us on [date, time] for an informative, engaging clinic that will take you to the next level with your riding skills – no matter what time of year! Reserve/pay for your spot via our convenient online registration atinfo.striderpro.com