How to Craft An Amazing Horse Show or Clinic Description

Why It Matters:

Every horse show posted on STRIDER automatically appears as a new “Page” in Google search results, giving you organic visibility. The 1st three lines of your horse show description matter! It’s the fastest way to boost visibility and entries to your show.

Plus, STRIDER cross-promotes your event on Eventing Nation’s What’s Happening Page, which reaches over 1 million users annually. Make the most of this valuable exposure by ensuring your show descriptions are complete and appealing!

Horse Show Template

A clear, well-structured horse show description makes riders feel welcome! Here’s how to create one:

[Title]

Be specific and use targeted keywords that riders may search for, such as “Jumper Show at xyz stables” or “Dressage Show presented by xyz.” Include your host or location for context, e.g., “Summer Fling Jumper Show at Morven Park International Equestrian Center”.

[Engaging Show Description]

In your description, highlight key details about the event to set expectations. Feel free to use ChatGPT free version to help you out!
Include:

A general invite with the date- “Join us on May 15, 2024 for the championship horse show at xyz stables! We’ll have 3 rings running and a great spectator atmosphere.“
What you require for a complete entry, in a list format. Riders won’t know- tell them!
The type of footing riders can expect (e.g., grass, sand, etc.)
The types of courses that will be available (e.g., beginner, intermediate, or advanced levels)
Any important reminders (e.g., safety protocols, equipment requirements, etc.)
Your Refund and Cancellation policies.

[Sponsor Affiliations]

Use this section to acknowledge show sponsors or partners, or to mention the names of prominent judges (if applicable).

[A Great Photo]

Use an high resolution action shot- it will appear everywhere! Logos are less likely to get a rider’s interest.

Closing]

Wrap up by encouraging attendees to join the event and reserve their spots.
“Join us for a fun and competitive day of riding! Reserve your space now via striderpro.com.”

Introduce the clinician with a brief but impressive bio, highlighting their most recent accomplishments and credentials.
“[Clinician Name] is renowned for [key accomplishments over the past 5 years], with achievements including [4-5 notable awards or riding feats].”

[Student Testimonials]

Share a few accolades or reviews from past students to give potential riders an idea of the clinic atmosphere.
“Students rave about [Clinician Name]’s clear, supportive teaching style and their ability to break down complex concepts into manageable skills.”

[Price]

Be clear about the pricing structure. Make it simple to avoid confusion:

Include prices for different participant levels, if applicable.
Mention any discounts for members or early registrants.
Avoid offering too many pricing options—three is ideal.

[Closing]

Encourage riders to register and emphasize the benefits of attending: “Don’t miss this chance to level up your riding! Join us on [date] for an informative and engaging clinic. Reserve your spot today at striderpro.com.”

Pro Tip:

Keep your event descriptions clear, concise, and easy to read. Break them into short paragraphs with headers, so key information stands out. Avoid overwhelming potential participants with too many details—focus on the highlights that make your event special.

By following these templates, you’ll craft descriptions that not only provide all the necessary information but also excite your audience and increase your event’s attendance. Happy writing!