How Do I Maximize My Free Publicity With The Strider Platform?

The STRIDER platform is designed so that everything you post is publicly accessible to the world.Ā  Ā That means any rider, in any location, can find your activity descriptions, facility releases, and registration instructions.

Which translates to more horse show & clinic entries at your facility!

Here’s how to do it:

1.) Craft a Great Activity Description. Ā 

Internet search engines need to find popular words in order to return your activity prominently in search results.

  • Make sure to include your activity description you entered in the Create Announcement Form is at least 3-5 sentences, with key words like dressage, show jumping or eventing.
  • Include the FULL NAME of the clinician or facility in the description, along with the activity date.
    ā€œCome join Robert Dover on Sunday March 24, 2017!ā€ vsĀ ā€œCome join Robert next Sunday!ā€ Ā 
  • Upload a photo that is visually appealing, rather than a flier image with lots of text. Ā Itā€™ll get greater shares when you post the registration URL on social media

Not sure what to write? Use one of ourĀ helpful templates.

2.) Get the Word Out. Post your registration URL on social media (Facebook, Twitter, etc) and send out via email.

3.)Ā  Consider upgrading to StriderGold for maximum eyes on your events. That way no matter who hosts, riders will always find your activities!
Post it on your webpage.