Tip #2:  Make sure you have a complete activity description online that is easy for the general public to access.  The minute the rider Googles search for “April Jumper Show, Flying Colors” your online entry option should appear to them.

Dont expect riders to enter a password just to learn about your show.

Tip # 3: Include a photo. This is your chance to show customers how great your facility is!

Tip # 4 Make it easy for riders to get familiar with your facility’s layout.
Riders who show up for a show are often nervous when they arrive. Do what you can to reassure them in advance.

• Send clear parking and warm up instructions when you send ride times. Include an annotated facility map, if possible. Where’s the restroom? Warm up ring?
• For venues over 5 acres, post signs so late arrivals know where to head. Don’t assume they know the way to dressage warm up or the start box!  It’s a fact…horse show jitters lowers the normal rider eyesight by 50%.:)

TIP # 5: Prepare and train the welcoming committee. You want the beginning-to-end experience enjoyable for visitors.

• Have someone assigned to greet riders when they pick up show packets.
• Show riders where they can turn for help, get liability forms signed and answer questions.
• Make sure a jump crew is available as necessary.

Whenever possible, avoid telling riders to email or text for the basic info. You’re guaranteed to lose entries from busy adult amateurs who don’t want the hassle of having to reach out to you.