📣 Best Practices to Get in the Top 10 on STRIDER
One of the fastest ways to get more rider eyeballs on your horse shows & activities is to upgrade your Strider account to ⭐StriderGold.
Read our best practices below to get in the Top 10 on STRIDER with StriderGold.
StriderGold activities are proven to get more visibility across Google search results, social media, and Strider Partner media outlets than from any other entry system.
- Think ahead: Activities upgraded to StriderGold automatically cross-publish to Google search results and STRIDER partner media outlets.
That means when riders search on Google, they’ll will see a quick summary of your activity, based on the description text you write on STRIDER.
➟ Write like a reporter for bonus Google marketing points. “Who, What, When, Where, Why” should be in your 1st sentence of the description.
➟ Sample show template here
- Invest in a high-resolution, eye-catching image for your activity promo photo and get the photographer’s permission to use it. (or even better-buy it!)
➟ Nothing will discourage rider entries more than a grainy, poorly light photo as your promo photo.
➟ The cost of purchase will quickly be recaptured in boosted show entries. You can always overlay your logo on it via Canva. - Get bonus advertising on Google: Change the file name of your promo photo on STRIDER to have the name of your venue and the activity name. With StriderGold, you’ll enjoy way more Google hits (aka rider eyeballs on your show) with “BlueStarFarm_May2023GrandPrixJumperShow.jpg” vs “screenshot_54hi4365yoiwer.png”
- Use Facebook Business Suite to schedule posts on Facebook & Instagram weekly, if not more often. It’s a fast and easy way to get the word out efficiently.
➟ Tag your sponsors & @striderworld on Instagram to notify/request cross-share. People love to share stories!
➟Set aside an hour each week to share posts to Facebook Equestrian groups. While your venue might have a great social media following, sharing to the FB Equestrian groups generates a lot of buzz.
- Email the Strider activity URL to everyone who needs it. This includes to your marketing list and any venue sponsor, vendor, clinician/judge/volunteer group you might be hosting.
➟ Make sure the email has a clickable link straight to your Strider activity page.
➟ Check the campaign open & click rate. Revise as needed.
Simplify with StriderGold
- Use Facebook Business Suite to schedule your posts
- Remind riders at least a week before closing
- Get permission to use the photo BEFORE you post it on Strider
- POST Strider URL weekly
- SHARE Strider URL to Facebook equestrian groups
- Tag sponsors + key attendees in the caption
- Schedule Instagram posts every 3-5 days
- Use video + stories wherever possible
- Tag sponsors, key attendees, @striderworld
Notice: The 1st sentence of your STRIDER description automatically displays on Facebook- make it count!
Your marketing list compliments your StriderGold visibility. It is one of your best business assets. Emails are personal and effective and drop directly into the inboxes of those you are targeting. Use it to your advantage.
➟ Be sure every email includes a button to click directly to your Strider Entry URL.
➟ Email any trainer you host for a clinic, their social media POCs, and the STRIDER URL for the clinic. That way, they can share it on their personal pages and boost your entries.
- Email Riders an invitation to enter your horse show
- Email Clinician the Strider URL to cross promote
- Email your Sponsors & Vendors so they can cross promote
- Email your judges-they can post with "I'll be at XYZ on xx/xx"
