What Makes A Successful Horse Show Description?

SmartPak

If you’re posting a show or clinic on STRIDER, here’s a simple guide to make sure riders can find it, understand what’s required, and have a smooth experience — before and during the event.


✅ 1. Start With a Friendly Invitation

Begin your description with a warm welcome. Make it something you’d be proud to have show up on Google when people search for your show or clinic.

Example:

We’re excited to invite you to our Schooling Show at Flying Colors Farm in Belchertown, NJ on August 12, 2026. Join us for Dressage, a Combined Test—or both! All levels welcome.


✅ 2. Be Clear About What You Need

Tell riders exactly what counts as a complete entry. This saves everyone time and avoids back-and-forth later.

Example Text:

A complete entry must include:

  • Rider’s full name, horse’s name, and trainer info

  • Rider’s cell phone + emergency contact

  • A clear photo or file of the horse’s negative Coggins

  • A signed waiver (link and steps below)

  • Full payment through STRIDER (no checks or cash accepted)

Tip: If the Coggins image is too blurry to read, it doesn’t count!


✅ 3. Give Riders Your Waiver Link

Today’s riders prefer digital tools. Help them complete waivers before show day.

Example Text:

Please sign your waiver on your phone or computer here:
Click to sign: https://info.striderpro.com/ewaivers/demo-usef-federation-entry-agreement/
Download the PDF and attach it to your STRIDER entry.

✅ 4. Set Expectations Up Front

Share your policies clearly. Think of this like saying “DOOR!” before walking into the arena — it shows courtesy and avoids surprises.

Example Text:

Before the closing date:

  • Changes to classes/tests: $10 fee + processing,  handled via STRIDER.

  • Changes to rider or horse: free if updated documents are attached

  • Scratch and refund: $20 office fee applies

After the closing date:

  • No guaranteed changes/refunds


✅ 5. Share “Day-Of” Info

Let riders know what to expect on the day of the event — and who’s there!

Example Text:

Please check in at the show office to get your bridle number.
Photos by Erin Gilmore Photography – visit eringilmorephotos.com to purchase after the show.

We look forward to welcoming you and creating a great experience together!


Final Tip: Use STRIDER to Your Advantage!

Your show description is visible on Google to anyone searching online.

Use inviting language, great photos, and clear info — it will help grow your brand and reputation long-term.