What Makes A Successful Horse Show Description?
If you’re posting a show or clinic on STRIDER, here’s a simple guide to make sure riders can find it, understand what’s required, and have a smooth experience — before and during the event.
✅ 1. Start With a Friendly Invitation
Begin your description with a warm welcome. Make it something you’d be proud to have show up on Google when people search for your show or clinic.
Example:
We’re excited to invite you to our Schooling Show at Flying Colors Farm in Belchertown, NJ on August 12, 2026. Join us for Dressage, a Combined Test—or both! All levels welcome.
✅ 2. Be Clear About What You Need
Tell riders exactly what counts as a complete entry. This saves everyone time and avoids back-and-forth later.
Example Text:
A complete entry must include:
Rider’s full name, horse’s name, and trainer info
Rider’s cell phone + emergency contact
A clear photo or file of the horse’s negative Coggins
A signed waiver (link and steps below)
Full payment through STRIDER (no checks or cash accepted)
Tip: If the Coggins image is too blurry to read, it doesn’t count!
✅ 3. Give Riders Your Waiver Link
Today’s riders prefer digital tools. Help them complete waivers before show day.
Example Text:
Please sign your waiver on your phone or computer here:
Click to sign: https://info.striderpro.com/ewaivers/demo-usef-federation-entry-agreement/
Download the PDF and attach it to your STRIDER entry.
✅ 4. Set Expectations Up Front
Share your policies clearly. Think of this like saying “DOOR!” before walking into the arena — it shows courtesy and avoids surprises.
Example Text:
Before the closing date:
Changes to classes/tests: $10 fee + processing, handled via STRIDER.
Changes to rider or horse: free if updated documents are attached
Scratch and refund: $20 office fee applies
After the closing date:
No guaranteed changes/refunds
✅ 5. Share “Day-Of” Info
Let riders know what to expect on the day of the event — and who’s there!
Example Text:
Please check in at the show office to get your bridle number.
Photos by Erin Gilmore Photography – visit eringilmorephotos.com to purchase after the show.
We look forward to welcoming you and creating a great experience together!
Final Tip: Use STRIDER to Your Advantage!
Your show description is visible on Google to anyone searching online.
Use inviting language, great photos, and clear info — it will help grow your brand and reputation long-term.
