What Makes A Successful Horse Show Description?
A successful horse show description has 5 elements:
1.) An opening invitation to riders that you are proud to have display in Google search results.
Take advantage of the free marketing that STRIDER gives you!
2.) A clear list of what is a complete entry- what exactly do you require?
3.) The internet link(s) to your show’s digital waiver(s).
Riders today love their cell phones and hate paper. Meet their needs as customers – make it super easy for riders to get you a complete entry ahead of time.
4.) Rider Expectation Setting. Disclose your rules & business policies up front.
Think of it like yelling “DOOR” before you enter the indoor arena on foot, when there is a rider on the horse.
Include a note about how digital payments work, proactively, to avoid surprises. Sample language below.
5.) Day-Of Information.
Tell them what to expect when they arrive, how they can check in or add a round. Promote any show sponsors, photographers, vendors.
Invite Riders Everywhere To Attend
Everything you post for entries on STRIDER is visible to the world. Use invitation language that you are proud to have display in Google search results! It will benefit your venue for years down road.
Sample Text That Google Loves
We’re thrilled to invite you to our Schooling Show on Aug 12, 2024 at Flying Colors Farm, which combines a Combined Test & Dressage Show for a fun-filled event. You can enter the CT, the DS, both, or any combination you prefer! Our schooling shows provide a relaxed atmosphere that caters to beginners and seasoned riders and horses. Throughout the season, our jump courses will progress to offer increasingly challenging questions and options.
Your support in submitting complete entries is greatly appreciated! By utilizing digital entries and payments on STRIDER, we can streamline our processes and focus our team’s efforts on delivering an outstanding show experience for you.
Please enter & pay on STRIDER before the closing date of August 8, 2024. For your convenience, we accept Venmo, credit/debit card, and PayPal on STRIDER. Each transaction will automatically include the proper handling/processing fee, helping us minimize costs for all involved. By using digital payments, we can avoid the labor-intensive and costly task of processing paper entries and checks, ensuring a high-quality experience for all participants.
Thank you for your understanding and cooperation!
Tell Riders What Makes a Complete Entry
Sample Text That Riders Do Well With
Please take a moment to carefully read the following entry instructions before you hit the “REGISTER NOW” button
Ride times will only be scheduled for COMPLETE entries. A complete entry MUST include:
- Rider’s Full Name, Horse’s Registered Name AND Trainer Info
- The Rider’s Cell Phone Number + their Emergency Contact info
- Current Negative Coggins, with details that are readable, attached to your entry.
If the Coggins file is low resolution and not readable by our team, it doesn’t count as “attached.” - A signed Equine Waiver and Release form for the rider on the entry.
It’s accessible on your cell phone – no excuses! Click here & sign: https://info.striderpro.com/ewaivers/demo-usef-federation-entry-agreement/
-Sign, download the PDF, attach it to your StriderPro entry.
-Want to swap out riders? The new rider (or their Parent/Guardian) MUST sign a new waiver before we allow the change. - Payment in full via STRIDER. Sorry, we don’t accept offline payments as they really impact our team’s efficiency.
To expedite your COMPLETE entries and get convenient access to make online changes, sign up as a Strider Member and complete your rider/horse profile. This will ensure that all your required information is automatically transferred with your entry, saving you time.
Give Riders Your Digital Waiver Link
Please keep in mind that you have to meet rider’s needs to have a successful activity.
Most riders are really stressed out when they arrive at a new venue or show.
Don’t ask them to do something when they arrive that they could have done from their phone well ahead of time.
Sample Text That Riders Do Well With
-Click here & sign from any cell phone or computer: https://info.striderpro.com/ewaivers/demo-usef-federation-entry-agreement/
-Download the completed PDF, attach it to your StriderPro entry.
-Want to swap out riders? The new rider (or their Parent/Guardian) MUST sign a new waiver before we allow the change.
Tell Riders What To Expect
Sample Text That Riders Do Well With
Our Rules & Policies: What To Expect:
Until the Closing Date
Changes to classes/tests may be made from your STRIDER account, there is a $10 fee automatically applied.
Changes to Rider/Horse are free, as long as the updated paperwork is attached.
You may scratch your entry in full. Your entry (net processing fees)will be refunded minus a $20 Office fee.
After the Closing Date
Email a request to the show organizer to change classes/tests/rider/horse.
We reserve the right to charge a change fee of ____. You will be emailed a Strider payment link, which must be paid in 48 hours.
You may scratch your entry, xx refunds will be applied.
Day Of The Show
Sample Text That Riders Do Well With
Please come to the show office to check in and receive your bridle #. Any additional SJ Rounds added “Day Of” will be $35.00, payable via Venmo.
Our show photographer will be Erin Gilmore Photography and her outstanding team. Be sure to buy your images after the show at: https://www.eringilmorephotos.com/
We look forward to welcoming you to our show and creating wonderful memories together at Flying Colors Farm!