How To Write A Great Clinic Announcement for Your Dressage, Cross Country, or Show Jump Clinic

Did you know you can generate more business opportunities by ensuring the equestrian activity announcement you post is well crafted and complete?

Here are three announcement template you can use to attract more of your target audience:

  1. A Single Clinic Template.

A single clinic is a great way to promote your facility and a premier instructor.  Often clinic students come back for lessons!

[Title]: <Unique Name> Clinic to Keep Your Horse Tuned Up

<Facility Name> is pleased to host <Instructor/Clinician Name> for a <describe type, as specifically as possible> clinic on <Date/s>. {This is the sentence that will appear in your URL previews on social media- make it a good summary!}

This clinic will cover <name 2-3 specific items the clinician plans to cover>. Riders should expect to learn<specify a riding concept that will be emphasized in the clinic>.

[Clinician Bio]: <Clinician Name> is well known for/as <name accomplishment the last 5 years of note>. His/her riding achievements include <name 4-5 achievements>

[Student Accolades}: < Include 3-4 accolades so prospective riders know what atmosphere to expect. What do students typically praise about this clinician? What positive adjectives are used to describe their teaching style?>

[Price]: Make sure to specify prices for each option. Keep those discounts/member prices simple!
Studies show that more than 3 options actually overwhelms buyers and delays decisions. 

[Description]: Include details regarding:

  • approximate clinic start/end time
  • whether it will be indoors or outdoors
  • length of time of each session
  • how many riders will be in each group
  • Price & fees (stabling, late registration, etc)

[Closing] Come join us on [date, time] for an informative, engaging clinic that will take you to the next level with your riding skills – no matter what time of year! Reserve/pay for your spot via our convenient  online registration at info.striderpro.com.

2.)  A Dressage or Jumping Clinic Series Template

A series of clinics on the same discipline can be an excellent way to attract new students and bring in additional business revenue. Consider a dressage, cross-country, or show-jumping series…or a mix of all three, to help draw attention.

[Title]: <Descriptive Adjective> Show Jumping Clinic Series at <Facility Name>

[Description]: A clinic series can cover a range of topics. Add information that describes what activities take place during each session. For a show jumping clinic series, for example, you might include topics such as Related Distances & Bending Lines, Cantering Exercises, Turning Questions & Angles and Corners & Narrows. 

Instructors: The clinics will be taught by <Instructor names> Professional credentials include [Judge Certification Level/US Equestrian Team member/ USDF, USHJA, or USEA Instructor certifications.] Where appropriate, add recent competition results with placement, event name and horse name.

[Price]: Price is $xx.xx for trailer-ins & $xx.xx for boarders. Trailer-ins who sign up for 3 or more clinics in one series may select boarder rate pricing on their 3rd clinic. (Tip- Offer an incentive to sign up for multiple clinics!)

[Closing] Come join us on [date, time] for one or more of these fun clinics! Registration closes the <specify closing date> prior to each clinic.

Reserve your spot via our convenient online registration at <www.url.com>, as space is limited. All required liability forms are posted there as well- please attach to your registration.

You don’t get many chances to train for <name clinic subject> with a highly renowned instructor, so take advantage of this excellent opportunity!

 3. An Equestrian Symposium Template

[Title]. Be specific in the title for each symposium i.e., training horse and rider, coaching, development, teamwork, etc.

[Description]: This symposium will take place over <date to date> . It will start at <time> and end <time> daily. A daily agenda can be found here: <Include link to posted agenda>

Those that will benefit from the material presented include <describe target audience>.

[Instructor]: Many equestrian symposiums are conducted by multiple individual instructors, so include the name of each and description of the role they’ll play at the event. Make sure to be clear on whether attendees must be members or whether the public is welcome to this symposium.

[Affiliation]: Specify if the symposium has an affiliation with national equestrian organizations, such as the United States Eventing Association (USEA) the United States Dressage Federation USDF, or the United States Hunter Jumper Association (USHJA).

[Closing] Join us for an informative, educational event that will help you gain knowledge and professional skills. Space is limited- Reserve your spot via our convenient online registration at  info.striderpro.com.  

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