Ā Email Tips ToĀ Boost EntriesĀ Keeping in touch with riders through email is a great way to increase your efficiency and productivity as a horse show or clinic Organizer. Check out these best practices for using Email Correspondence to enhance your equestrian business communications. Ā 1. Send an E-Blast You can use programs likeĀ MailchimpĀ orĀ Constant Read More
Tag: marketing
3 Ways Collecting Rider Email Addresses Will Benefit Your Equestrian Business
Equestrians today use Email to stay connected to their favorite horse show news, brands, top riders, and more. While various Social Media channels are popular for linking the equestrian community, riders are more likely to check Email rather than Facebook or Instagram. The team at STRIDERā¢Ā has compiled some ways that your equestrian business can Read More
Show Organizer Hacks #5: Advertising Tips for Equestrian Organizers
Throughout this series, weāll be hearing best practices from organizers who host a combined total of over 50 horse shows annually! #LearnFromTheBest with tips from: Anna Mitchell of Mitchell Dressage Series Miranda Kettlewell of Commonwealth Dressage & Combined Training Association Liz Erwin of Potomac Valley Dressage Association Cynthia Brickley of Elysian Hills Training Center The Read More
4 Easy Ideas to Motivate Riders to Enter!
1.Ā When you offer quick & easy online registration, you get MORE ENTRIES. That meansMORE $$$$. That’s why we make sure you can post any show or clinic on Strider in just a few minutes. We’ll walk you through how to post your First Activity,Ā just click here. 2. Invite Riders to Enter Your Activity Send riders Read More
1.Ā When you offer quick & easy online registration, you get MORE ENTRIES. That meansMORE $$$$.
That’s why we make sure you can post any show or clinic on Strider in just a few minutes.
We’ll walk you through how to post your First Activity,Ā just click here.
2. Invite Riders to Enter Your Activity
Send riders a personal email with your specific activity URL.Ā That makes them feel included! Here’s how:
- Select and copy the browser url at the top of the Strider webpage.Ā Ā
- Paste it into an email with a note above….”We’d like to invite you to join us at XYZ Horse Show!Ā Click below for details/entry form on Strider”.
- Riders click the link and instantly have access to the documents you’ve posted + all details.
3. Get CREATIVE to distinguish your activity
Incentivize “perfect” registrations with a gift drawing!Ā Picked-at-random winner can earn…
- Free auditor ticket to a clinic you’re hosting?
- A complimentary jump round or dressage test at your next schooling show?
- Other nifty ideas:
- Offer a $5 cash refund (redeemed at activity check-in) for perfectly completed registrations
Ā 4. Partner Up!
- How can you get involved with other local businesses to cross-promote your activity?
- Tack shops, bakeries and cafes are great places to start looking for partnerships
- Bringing in a Top Equestrian Athlete for a clinic?
Trying reaching out to his/ her sponsors to see if you can have some giveaways donated for participants. Involvement in your activity will incentivize these companies to spread the word about your activity to a wider audience!
Here’s Olympian Philip Dutton sporting Triple Crown Feeds logo-wear while running XC!Ā Photo Ā© Callie Heroux
