How to Effectively Invite Riders and Boost Entries Using Facebook and Email

As an organizer, one of your key tasks is to encourage riders to sign up for your event. To do this, you need to actively promote your event through the right channelsā€”specifically Facebook and email. Hereā€™s a simple guide to help you invite riders to enter:

Step 1: Get Your STRIDER Link

  1. Find & Copy the STRIDER URL for your event. It’s the link that shows in your browser when you go to the activity page.

    • After your activity is listed on STRIDER, each event automatically gets its own unique webpage.Ā This page will show up on Google, making it easier for people to find your horse show (especially if you have StriderGold!).Ā 

Step 2: Share on Facebook

  1. Post in Equestrian Facebook Groups
    • Look for active equestrian groups on Facebook that match your eventā€™s target audience (e.g., riders, horse owners, local equestrian groups). We’ve got a great list of Facebook groups for you here.
    • Write a short, engaging post that invites riders to enter your event.
    • Paste the STRIDER URLĀ in your post. Facebook will automatically generate a preview of your activity, which will make it visually appealing and easy for riders to click.

      Ā 

    Example Facebook Post:Ā ā€œšŸ‡Ā Join us for [Event Name] on [Event Date]!Ā šŸ‡
    Ready to compete? Click below to sign up today!
    [Paste Your STRIDER Event Link]
    Spots are filling up fast, so donā€™t wait! See you there! šŸŽ”

Step 3: Send via Email

  1. Email Your Contact List

    • If you have a list of potential participants, send them an email with the STRIDER link to encourage them to enter.
    • Include a brief description of the event, the date, and how easy it is to sign up using the STRIDER link.

    Example Email:Ā ā€œDear [Name],
    Weā€™re excited to invite you to [Event Name] on [Event Date]!
    To register, simply click the link below to complete your entry.
    [Paste Your STRIDER Event Link]
    Donā€™t miss outā€”register now before spots are gone!
    Best regards,
    [Your Name/Organization]”

Why This Works

  • Boosts Visibility: By posting on Facebook, you expose your event to a wider audience, especially within the active equestrian community.
  • Easy for Riders: Riders can click the link, see your event details, and register immediately. Itā€™s quick, simple, and convenient.
  • SEO Benefits: Sharing your STRIDER link on Facebook helps improve your event’s visibility on search engines like Google, making it easier for riders to find your event.

Final Tip:Ā Donā€™t forget to keep your posts engaging and friendly. Ask questions, share exciting details about your event, and encourage riders to share with their friends!

By following these simple steps, you’ll increase your chances of getting more riders to sign up and boost entries for your event!