Use Email to Boost Show or Clinic Entries

Organizers who send out an email announcing entries are open for their activity on STRIDER consistently see a noticeable spike in entries within hours.

Why? Because email puts your event directly in front of riders who’ve already shown interest—and a clickable link straight to your STRIDER entry page removes all the friction.

📝 Example:
“Entries are now open for our April 15th, 2026 Spring Jumper Schooling Show! Click below to register on STRIDER—space is limited.”
👉 [Insert your STRIDER event link]

📍 Here’s the Key: No STRIDER Link, No Boost In Entries

Riders need a clear, clickable path to enter. If they have to search or guess where to go, they won’t.

⏱ Timing Matters

The average email blast has a half-life of about 4 hours—that’s when most opens and clicks happen. After that, engagement drops off fast.

✅ Schedule Smart

Draft a clear, short email
Add your STRIDER event link at the top
Schedule it to land when riders are likely to check their inbox—weekday evenings or early mornings work best

💡 Use Mailchimp or Constant Contact

Email gives you a high-visibility platform to recognize the businesses that support your event—a huge plus when seeking new sponsors.

Import your contact list quickly
Track who opens, clicks, and registers
Schedule emails in advance so you can “set it and forget it”

Yes, there’s a cost—but it pays off. Even one or two extra entries can easily cover the annual fee, and you’ll look polished and professional doing it.

✨ Bonus Uses for E-Blasts

E-blasts are also a great opportunity to:

Thank volunteers or team members
Recognize your venue or activity’s sponsors
Highlight existing partnerships to potential new sponsors

📘 Want more ways to Boost Entries?

Check out the STRIDER E-Guide for Organizers for more ways to streamline your workflow with digital tools.

JJ Sillman Photo