How to Schedule Facebook & Instagram Posts

You can easily set up your social media posts well ahead of time to announce, market, remind, and invite riders to enter your activity.

If you’re not familiar with social media, don’t worry—it’s simple!

Here’s a step-by-step guide to sharing your STRIDER event and boosting your entries:

Step 1: Go to Your STRIDER Event Page
Open https://www.striderpro.com and go to the activity details page you already published.

At the very top of your screen, you’ll see a web address that looks like this:
https://www.striderpro.com/a/xxxxxxxxx
(It's also the same URL that went to you via email when you published)

This is the URL for your custom STRIDER webpage—it shows up in Google search results, and it’s where riders go to enter.

Click once in the browser address bar to highlight the full link, then right-click and select “Copy.”


Step 2: Log into Facebook Business Suite
Go to https://business.facebook.com and log in.

You’ll land on your business page dashboard.


Step 3: Click “Create Post”
Look for the “Create Post” button on the main screen (usually near the top or center). Click it to begin a new post.


Step 4: Paste Your STRIDER Link
In the post editor, first paste the URL to your STRIDER event page.
Facebook will automatically pull in a clickable preview of your show, with text showing.


Step 5: Write a Short Caption
Now, type a simple engaging message above the link. For example:

🎉 Entries are OPEN for our Spring Horse Show! Don’t wait—register now using the STRIDER link below.

You can include your show date, mention limited space, or tag sponsors/barns using @.


Step 6: Schedule the Post
Scroll down to the arrow next to  “Scheduling. Options.”

Pick your ideal date and time, then click “Save.”

Your reminder will go live automatically—no need to post it manually.

BONUS: Join a Facebook Equestrian Group

It takes just a moment to join a Facebook Group and share your event post with active equestrian communities.

We’ve curated our Top 50 Facebook Equestrian Groups to help you get started fast.

We share our Strider pages to Facebook groups from our phone. It’s super easy- it takes seconds. 


Beaux Rêves Equestrian, a StriderGold venue


That’s it—an easy way to put your event in front of more riders, more often. 🐎✨