How to Get Top Visibility On Google Search Results – A StriderGold Feature

Every activity on STRIDER generates its own custom event webpage—and that page is indexed by Google. That means your horse show or clinic can appear right in search results, giving you free exposure to riders already looking for events like yours.

Want to show up at the top? Google favors listings that are clear, relevant, and visually strong—and STRIDER + StriderGold give you the tools to work the algorithm in your favor.

📝 Make Your Title Count

This is the first things riders (and Google) see—on STRIDER, in search results, and across our media partner pages. It needs to be strong, specific, and clickable.

Tips:

  • Include the discipline (e.g., Jumper Show, Dressage Clinic)

  • Mention your venue by name—it boosts local search results

  • Add a few enticing details to make it pop

Great examples:
✔ Spring Jumper Show at Flying Colors – Prizes, Fun, and Vendors on May 15, 2026 
✔ 2026 Maple Ridge Summer Dressage Challenge – $50,000 Prize Money!

🗞️ Write a Description That Converts—Everywhere It’s Seen, Including Media Partner Sites

When you post on STRIDER, your event isn’t just listed on our platform—it’s also automatically pulled into media partner websites, newsletters, and calendars across the equestrian industry.

That’s why your first 2–3 lines matter most. They’re automatically displayed in these external listings—and they’re what riders will see first.

Use those opening lines to highlight:

  • What sets your event apart (e.g., cash prizes, all-level divisions, top clinicians)

  • Essential details (start time, location, giveaways, footing, vendors)

  • Why it’s worth attending (community, experience, fun, exposure)

Example:
“Join us for the exciting Spring 2026 Jumper Show at Flying Colors! Enjoy a competitive atmosphere with divisions for all levels, great prizes, and sponsor giveaways. The show kicks off at 9 AM—don’t miss out!”

📸 Step 3: Upload a High-Quality, Text-Free Photo

Your activity image isn’t just for looks—it directly impacts how your listing performs in Google search results AND how many riders click on it from the STRIDER calendar. 

 

  • Use a high-resolution image that’s crisp and well-lit

  • Feature action shots, your showgrounds, or smiling riders—something that tells a visual story

🚫 Avoid Text on Your Photo
Google actively deprioritizes images with text overlays.

Adding titles, logos, or dates to your image can hurt your placement in search results. 

StriderGold: Elevate Your Event’s Visibility

With StriderGold’s enhanced features, including optimized event listings, better search positioning, and eye-catching visuals, you’ll ensure that your event gets the attention it deserves. Ready to take your event to the next level?

Upgrade to StriderGold now and unlock the full power of preferred visibility both on STRIDER and Google!